Ok, so you have started a You Tube channel because you are convinced it will add huge benefits. And that is great because you are right. But as a busy business owner it is unlikely you have heard of – or even concerned yourself with – The YouTube Annotation Process. Not only are annotations under used but I […]
For those of you who are new to the social media scene, or refrain from it entirely, “trending topics” are those posts, images, or videos that offer enough popularity to go viral. With the passing from one person’s social media page to another’s, these topics often blow up overnight. The most recent example of a […]
Having been in the digital arena for many years, we understand that increasing your click through rate is only as good as your return on investment. If you have a host of readers on your email list who are simply lookie loo’s, this might maintain your brand recognition, but it brings little value to you […]
An enticing subject line that prompts a reader to open your email, is the initial art-form in creating an effective email campaign. From there, you need content that quickly follows through on whatever promise you made in that subject heading. Content that – in this case – will be delivered through video. Video Content for the […]
