Content marketing is a powerful way to build your brand and reach your target audience. But one form of content marketing that is growing in significance is video marketing. According to a report by Demand Metric, 83 percent of marketers say that video is more important than ever. Here are six reasons why:
- Videos are a Great Way to Explain Your Product – Video content is a useful tool when it comes to helping potential buyers learn about a product. 94 percent of marketers surveyed on WYZOWL say using video content has helped increase user understanding of a product or service. Customers will only buy your product when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.
- Videos Have a Good Return on Investment – The return on investment you get from your video will depend on several things including how well you have organized your content strategy and the quality of your videos. Nonetheless, 83 percent of those surveyed say video gives them a good return on investment.
- You Can Use Video in a Variety of Ways – Marketers have plenty of options when it comes to how they use video content. While YouTube is the obvious place to start when creating videos, most social media platforms including Snapchat, Facebook, Instagram, and YouTube allow you to post stories that disappear after a certain amount of time. These are great because they can be super quick and cheap to create and they speak directly to your audience. For stories to be effective, you’ll need to have—or be building—an audience on social media. Live video has grown in recent years with industry giants like Facebook, YouTube, and Twitch all offering ways for businesses to stream live content.
- People Love Video – Just like technology has made it easy for businesses to record video, it has also made it incredibly convenient for people to watch video content. There are a ton of stats that illustrate this point. For example, the official YouTube blog said people watch over a billion hours of YouTube content every single day. Earlier this year, Twitter revealed there are 2 billion video views on its platform every day. Additionally, tweets with video get 10 times more engagement than those without. If you aren’t creating video, you risk missing out on one of the most popular ways that people consume content.
- Videos are Great for SEO – Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms. For example, when you search for the terms “How to edit videos on iPhone,” Google shows three videos below the featured snippet and the “People also ask” section, but above the regular search results.
- Videos Help Build Trust and Credibility – In the digital age, building trust with your audience is more important than ever. Video content can help with this because it allows businesses to show the people behind the brand and create a sense of transparency. For example, a behind-the-scenes video of how a product is made can help customers feel more connected to the brand and its values. Similarly, a video of customer testimonials can provide social proof that the product or service really works. Video content can also help establish a business as a thought leader in its industry. By creating educational content such as webinars or tutorials, businesses can demonstrate their expertise and build credibility with their audience.
Video content marketing is a powerful tool for businesses looking to increase their brand awareness and reach their target audience. With the variety of options available for producing and sharing video content, there’s no reason not to start incorporating it into your marketing strategy today.